I am passionate about helping soul led entrepreneurs embrace their content marketing, by gaining clarity and confidence to create magnetic messaging that deeply connects with them AND the heart & soul of their dream clients.
For years I struggled to market myself (ironic considering what I do).
Marketing for clients was easy, one of my superpowers is being able to see where an entrepreneur/business is, where they want to go and how best to support that. I have worked in marketing all my life (22+ years now) helping small businesses grow from startups to multi million pounds. I know the principles, the tactics, the solutions, the options, the metrics to track and the actions to take but when it came to marketing myself, something always felt like it was missing.
This quest to find that missing piece has lead me on the most marvellous journey of self and business discovery, where the pieces finally started to fall into place… when I finally started listening to my soul.
I believe that if you are a soul led entrepreneur (like me and the many others I now work with) the traditional ways of marketing your business and internet selling, the old paradigm of ‘doing’ business, won’t work for you.
You might not have been able to put your finger on it but something hasn’t rung true, you can’t connect with the rules you ‘must’ follow according to the 100s of business coaches telling you their way is the only way. It feels like it stifles you, it confuses you, it swamps you with self doubt and zaps you of your passion and joy to create.
You procrastinate, second guess and flounder around, consuming training after training, webinars, free challenges, free courses, paid programs looking for an answer that just doesn’t seem to come.
And so often, when you do put the effort in but the content doesn’t flow, feel natural or connect and you don’t get the results you hope for. Or when you don’t show up [yet] again because you just can’t face it or don’t have a clue what to write, you blame yourself, perhaps you’re not cut out for this after all, that running a business is out of your league, that you’ll never be as good as those people you admire..but I promise you that’s not true.
The reason I know is because I was there too, I spent 1000’s on courses and coaches, I have burnt out twice from pushing so hard, I had vertigo so badly I couldn’t drive for 3 months (my body was so desperately trying to tell me my life was out of balance), then a pandemic came, wiped out all of my ‘old business’ clients and finally I stopped to listen to…me.
I stopped the pushing and striving, the ridiculous hours at my desk, the constant questioning, plotting, micro-managing, I stopped listening to nearly everyone else (I am so selective with that now) and I started to do the one thing my body had been desperate for me to do all along, I started listening to myself, I started listening to my soul.
The difference is incredible.
I now have the insight, knowledge and experience of running a business ‘both’ ways..the old way and the soul way…
Now I run a business that is 100% my true soul calling, I love everyday of my work, I have attracted the most amazing soul aligned clients and business buddies, I work less and live so much more. That to me is true success. I take time out to nurture myself and do the things I love, every single day, because I am the money and because I do all of those things, I now make more money than I ever did before (by doing things the old way.)
But this isn’t just about the money (although of course that’s important) but what I have come to know is that this is just a small part of what running a soul led business means, it’s about defining your version of success, not somebody else’s and it’s about enjoying your business and your life every single day. Not creating another job for yourself, with the worst boss ever (you) because she won’t even let yourself take a holiday, have an evening off, do homework with the kids..This is about enjoying the journey and not killing yourself on the way.
I know you can build a successful business by striving, pushing and following somebody else’s blueprint and rules, I have done it, but you risk burnout, unfulfillment and a business full of the wrong clients (trust me I know!) Or you can create a soul led strategy completely unique to you, which allows you to build a wildly successful business (whatever success means to you) with ease, contentment and joy, full of soul mate clients you dream of working with and the impact you dream of making.
And that is where the magic begins.